Strategic Marketing Services
We offer three core services that address the most common coordination and measurement challenges marketing organizations face. Each can stand alone or work together as part of a comprehensive approach.
Return HomeTailored Solutions for Marketing Challenges
Each service addresses specific organizational needs. Some clients engage us for a single area where they need support, while others work with us across multiple services as their needs evolve.
Integrated Campaign Management
Bring coherence to multi-channel marketing initiatives through coordinated planning, execution oversight, and unified measurement frameworks.
Central Campaign Strategy
Coordinate messaging, timing, and resource allocation across channels to maximize campaign coherence and impact.
Channel-Specific Execution Plans
Translate overarching strategy into detailed channel plans that respect each medium's unique characteristics.
Unified Measurement Frameworks
Establish consistent metrics and reporting structures that provide campaign visibility across teams and agencies.
Investment
$18,500 USD
Suitable for organizations launching major initiatives requiring coordinated effort across teams and agencies.
Marketing Attribution Modeling
Develop measurement frameworks that accurately credit marketing touchpoints for business outcomes, addressing the challenge of understanding what drives results.
Multi-Touch Attribution Modeling
Design systems that credit multiple touchpoints proportionally based on their influence on outcomes.
Marketing Mix Modeling
Analyze the impact of different marketing activities on business outcomes using statistical techniques.
Implementation and Interpretation
Provide attribution models, implementation roadmaps, and guidelines for interpreting results.
Investment
$12,400 USD
Ideal for organizations needing clarity on which marketing activities drive business outcomes.
Stakeholder Communication Programs
Strategic communication programs designed to maintain alignment and support among key stakeholder groups including investors, partners, and community relations.
Audience Segmentation
Identify and understand different stakeholder groups and their unique information needs.
Message Development
Craft appropriate messaging for each stakeholder group that balances transparency with organizational priorities.
Communication Calendars and Templates
Establish regular communication rhythms and develop templates that maintain consistency.
Investment
Perfect for organizations needing structured communication with investors, partners, or community stakeholders.
Choosing the Right Service
Different organizations face different challenges. Here's guidance on which service might address your most pressing needs.
Choose Campaign Management If
- • You're launching major initiatives
- • Multiple teams need coordination
- • Messaging feels inconsistent
- • Campaign planning lacks structure
Choose Attribution Modeling If
- • You can't explain what works
- • Budget decisions feel uncertain
- • Multiple channels claim credit
- • Leadership wants proof of impact
Choose Communication Programs If
- Stakeholder updates are ad hoc
- Reporting preparation takes too long
- Different groups get different information
- You need structured transparency
Not sure which service fits your situation? We can help you identify priorities during an initial conversation.
Many organizations start with one service and expand to others as they see value and build confidence in our approach.
Services Work Together
While each service addresses distinct needs, they often complement each other. Organizations that engage us for multiple services benefit from integrated frameworks.
Campaign Management + Attribution Modeling
Coordinated campaigns become more effective when you can measure what's working. Attribution systems inform campaign planning, while campaign coordination ensures measurement captures the full picture.
Attribution Modeling + Stakeholder Communication
Clear measurement enables confident stakeholder communication. When you understand attribution, you can explain marketing impact more credibly. Stakeholder frameworks ensure measurement insights reach the right audiences.
Campaign Management + Stakeholder Communication
Campaign coordination creates valuable updates for stakeholders. Communication frameworks ensure stakeholders receive timely information about major initiatives and understand strategic rationale behind campaigns.
Comprehensive Approach
Some organizations engage us for all three services, creating an integrated marketing operations framework. This comprehensive approach addresses coordination, measurement, and communication simultaneously, though it requires significant organizational commitment.
How Engagements Work
Understanding what to expect helps you decide whether our services fit your situation.
Initial Conversation
We discuss your situation, challenges, and objectives. This exploratory conversation helps us understand whether we're a good fit and which service might address your priorities.
Proposal and Scope
If there's mutual interest, we develop a specific proposal outlining approach, timeline, and deliverables. You'll understand exactly what we'll create and how we'll work together.
Discovery and Framework Design
We begin with understanding your organization deeply, then design frameworks tailored to your situation. This phase includes iteration based on your feedback.
Implementation and Transfer
We support your team through framework adoption, refining as needed. Gradually, responsibility shifts to your organization until you're operating independently.
Most engagements run between three and six months, though timing varies based on scope and organizational complexity. We remain available for periodic consultation after formal engagement concludes.
Ready to Discuss Your Needs?
Let us know which service interests you and a bit about your situation. We'll respond within one business day to schedule a conversation.
Start a Conversation